Monday, September 22, 2008
I am a new fan of TED...host to this video.
Thursday, September 11, 2008
It shipped today...one week following approval of the proof.
Friday, September 5, 2008
Hariette Estel Berman wrote to me after reading the previous post. This is BIG on many levels.
Do read her letter for the generous information and updates she offers.
Then remembering points from the art marketing seminar and resources, read it again to absorb how Hariette put key ideas to work for her.
First thing - She discovered where, when, and what someone was saying that related to her. There are no secrets on the Internet. No doubt Harriete has a google alert (or similar) for SNAG, her own name, and other things of importance to her. That's how she knew of my little post.
Follow her example - It's important to know what others are saying about us and where. We can respond. We can follow up with related ideas as she has done by including a link to her marketing blog. Her blog is jam packed with the specifics you crave. I checked.
Thing 2 - Note her professional and personable email etiquette.
Big Thing - Look what she has packed into her signature along with alternative ways to contact her. She is marketing her art with every business email.
p.s. Her pencil project is way cool.
And now - Harriete's letter
Hello. My name is Harriete Estel Berman. I wrote the Professional Guidelines which you mention on your blog on Sept 2nd. Thanks for the mention. If you’re interested we can do an interview or conversation about a Professional Guidelines topic for your readers. I am sending you a one page handout that lists the current PG topics. I also have an “Ask Harriete” blog which answers Professional Development questions for artists and crafts people.
Read my blog or ASK Harriete your professional question at:
I look forward to hearing from you.
Harriete Estel Berman
home: 650 345-4078
studio: 650 571-7726
SHOP online at: http://www.
Listen to a half hour interview with Harriete Estel Berman and Alison Lee on "CraftCast":
View the Professional Guidelines: www.snagmetalsmith.org/
Participate in my artwork with the Pencil Project .
Send me your used, chewed up, orphan #2 pencils.
Find out about my Upcoming Exhibition, Publicity, and Lectures at:
Find out about my Upcoming Exhibitions, and Publicity at: www.harriete-estel-berman.
52K View as HTML Open as a Google document Download
38K View as HTML Download
Wednesday, September 3, 2008
Tuesday, September 2, 2008
The home page lists what's available. All free. Tips, forms, contracts, model release, consignments, resources for legal advice, fundraising, checklists......the list goes on.
Monday, September 1, 2008
After receiving an email for incredible pricing from overnightprints.com
I tried to design a greeting card. (I am thrilled with my business cards from them by the way.)
In the end, I let it go because there was no way to eliminate their logo from the back of the card. Deal breaker for me; maybe not for you.
I looked into some other recommendations which were very expensive.
Postcardpress is moderately priced. Their site is easy to navigate. They offer a design service which I did not use. Instead I opted to upload my own file. They accept many types of image files.
Worth noting...they want the files in rgb and convert to cmyk themselves. RGB is what we use for desktop printing and web images, so it is the default choice for most of us image amateurs.
What I did was design the card in Microsoft Publisher's free 90 day trial version. (There's an hour of your life in the download and installation process.)
Turns out the best thing to do...preferably not at 2 am... is to design on the page 2-3 spread of Publisher's a quarter fold card. Then you can save that double page as a jpg or png making sure to choose highest possible resolution for printing as you save. What you end up with is the outside front and back of your card in just one saved image.
Then you can upload your image.
This worked out better than saving the front and back of the card separately because any aligning and rotating is already done.
Fingers crossed. I'll keep you posted.
Tip: When deciding how many cards to order, check the shipping cost. Shipping was the same for 250 cards as for 100 cards. That made ordering 250 an even better deal.
p.s. Feel free to jump in with a better or different approach.