tag:blogger.com,1999:blog-24764330082266762232024-03-13T23:53:46.334-07:00Moskovitz on Marketing...Your ArtIt began as an art marketing resource list compiled for a presentation on same. The list is meant to be short and a gateway to great stuff. I have been adding things as they come up including personal art marketing experiences. Your input is most welcome!Nancy Moskovitz, artisthttp://www.blogger.com/profile/13451016376420022211noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-2476433008226676223.post-29545782279554729442008-11-28T09:50:00.000-08:002008-11-28T09:52:34.685-08:00Art = Earning a Living<a href="http://www.nytimes.com/2008/11/27/business/smallbusiness/27shift.html?_r=3&scp=1&sq=transforming%20art%20into%20a%20career&st=cse">A New York Times article</a> worth reading if you want to make a living with your art.Nancy Moskovitz, artisthttp://www.blogger.com/profile/13451016376420022211noreply@blogger.com0tag:blogger.com,1999:blog-2476433008226676223.post-27107345041058517542008-09-22T07:25:00.000-07:002008-09-22T07:33:22.323-07:00Learning from the Best - Video Link<a href="http://www.ted.com/index.php/talks/malcolm_gladwell_on_spaghetti_sauce.html">Malcolm Gladwell</a>, author of Blink, reveals what we can learn about marketing from spaghetti sauce in this entertaining 20 minute video. He's one talented dude.<br /><br />I am a new fan of <a href="http://www.ted.com/index.php/pages/view/id/5">TED</a>...host to this video.Nancy Moskovitz, artisthttp://www.blogger.com/profile/13451016376420022211noreply@blogger.com0tag:blogger.com,1999:blog-2476433008226676223.post-66206209761594364402008-09-11T15:05:00.000-07:002008-09-11T15:08:02.732-07:00Live Customer ServiceLive customer service isn't something I see everyday online. But I was able to check the status of my order with<a href="http:/http://www.postcardpress.com/cgi-bin/postcardpress/index.html/"> postcardpress.com</a> in a chat box. Very cool.<br /><br />It shipped today...one week following approval of the proof.Nancy Moskovitz, artisthttp://www.blogger.com/profile/13451016376420022211noreply@blogger.com0tag:blogger.com,1999:blog-2476433008226676223.post-26963073912711829772008-09-05T11:58:00.000-07:002008-09-05T13:55:10.035-07:00SNAG and Harriete Estel Berman<p><span style=";font-family:Arial;font-size:100%;" ><span style=";font-family:Arial;font-size:10;" >Hariette Estel Berman wrote to me after reading the previous post. This is <span style="font-size:130%;">BIG</span> on many levels.</span></span></p><p><span style=";font-family:Arial;font-size:100%;" ><span style=";font-family:Arial;font-size:10;" > Do read her letter for the generous information and updates she offers.</span></span></p><p><span style=";font-family:Arial;font-size:100%;" ><span style=";font-family:Arial;font-size:10;" >Then remembering points from the art marketing seminar and resources, read it again to absorb how Hariette put key ideas to work for her.<br /></span></span></p><p><span style=";font-family:Arial;font-size:100%;" ><span style=";font-family:Arial;font-size:10;" >First thing - She discovered where, when, and what someone was saying that related to her. There are no secrets on the Internet. No doubt Harriete has a google alert (or similar) for SNAG, her own name, and other things of importance to her. That's how she knew of my little post.<br /></span></span></p><p><span style=";font-family:Arial;font-size:100%;" ><span style=";font-family:Arial;font-size:10;" >Follow her example - It's important to know what others are saying about us and where. We can respond. We can follow up with related ideas as she has done by including a link to her marketing blog.<span style="font-weight: bold;"> Her blog is jam packed with the specifics you crave. I checked.</span><br /></span></span></p><p><span style=";font-family:Arial;font-size:100%;" ><span style=";font-family:Arial;font-size:10;" >Thing 2 - Note her professional and personable email etiquette.<br /></span></span></p><p><span style=";font-family:Arial;font-size:100%;" ><span style=";font-family:Arial;font-size:10;" >Big Thing - Look what she has packed into her signature along with alternative ways to contact her. She is marketing her art with every business email.<br /></span></span></p><p><span style="font-size:100%;">p.s. Her pencil project is way cool.</span></p><p><span style="font-style: italic; color: rgb(204, 102, 0);">And now - Harriete's letter</span><br /><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" ></span></span></p><p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" >Hello. My name is Harriete Estel Berman. I wrote the Professional Guidelines which you mention on your blog on Sept 2nd. Thanks for the mention. If you’re interested we can do an interview or conversation about a Professional Guidelines topic for your readers. I am sending you a one page handout that lists the current PG topics. I also have an “Ask Harriete” blog which answers Professional Development questions for artists and crafts people.</span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" > </span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" >Read my blog or ASK Harriete your professional question at: </span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" ><a href="http://www.askharriete.typepad.com/" target="_blank">http://www.askharriete.<wbr>typepad.com</a></span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" > </span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" >I look forward to hearing from you. </span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" > </span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" >Regards,</span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" >Harriete </span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" > </span></span></p> <div> <div> <div> <p><span style=";font-family:BrushScript;font-size:180%;" ><span style=";font-family:BrushScript;font-size:18;" >Harriete Estel Berman</span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" ><a href="http://www.harriete-estel-berman.info/" target="_blank">http://www.harriete-estel-<wbr>berman.info</a></span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" ><a href="mailto:bermaid@harriete-estel-berman.info" target="_blank">bermaid@harriete-estel-berman.<wbr>info</a></span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" >home: 650 345-4078</span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" >studio: 650 571-7726</span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" > </span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" >SHOP online at:</span></span><span style=";font-family:Arial;color:black;" ><span style=";font-family:Arial;color:black;" ><a href="http://www.harrieteestelberman.etsy.com/" target="_blank"><span style="color:black;"><span style="text-decoration: none;color:black;" > </span></span>http://www.<wbr>harrieteestelberman.etsy.com</a></span></span><span></span></p> <p><b><span style=";font-family:Arial;font-size:85%;" ><span style="font-weight: bold;font-family:Arial;font-size:10;" > </span></span></b></p> <p><b><span style=";font-family:Arial;font-size:85%;" ><span style="font-weight: bold;font-family:Arial;font-size:10;" >Listen to a half hour interview with Harriete Estel Berman</span></span></b><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" > and Alison Lee on "CraftCast":</span></span></p> <p><span style=";font-family:Times New Roman;font-size:100%;" ><span style="font-size:12;"> <a href="http://www.craftcast.com/main/?p=134" target="_blank">http://www.craftcast.com/<wbr>main/?p=134</a></span></span><span style="font-size:85%;"><span style="font-size:10;"></span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" > </span></span></p> <p><b><span style=";font-family:Arial;font-size:85%;" ><span style="font-weight: bold;font-family:Arial;font-size:10;" >View the Professional Guidelines: </span></span></b><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" ><a href="http://www.snagmetalsmith.org/Publications/Professional_Guidelines/" target="_blank"><span style=";font-family:Times New Roman;font-size:100%;" ><span style="font-size:12;">www.snagmetalsmith.org/<wbr>Publications/Professional_<wbr>Guidelines/</span></span></a></span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" > </span></span></p> <p><b><span style=";font-family:Arial;font-size:85%;" ><span style="font-weight: bold;font-family:Arial;font-size:10;" >Participate in my artwork with the <span style="color: rgb(255, 153, 0);"><span style="color: rgb(255, 153, 0);"><a href="http://www.harriete-estel-berman.info/sculpt/pencilPage.html" target="_blank">Pencil Project</a> .</span></span></span></span></b></p> <p><b><span style="color: rgb(255, 153, 0);font-family:Arial;font-size:85%;" ><span style="color: rgb(255, 153, 0); font-weight: bold;font-family:Arial;font-size:10;" >Send me your used, chewed up, orphan #2 pencils. </span></span></b></p> <p><b><span style="color: rgb(255, 153, 0);font-family:Arial;font-size:85%;" ><span style="color: rgb(255, 153, 0); font-weight: bold;font-family:Arial;font-size:10;" > </span></span></b></p> <p><b><span style=";font-family:Arial;font-size:85%;color:black;" ><span style="font-weight: bold;font-family:Arial;font-size:10;color:black;" >Find out about my Upcoming Exhibition, Publicity, and Lectures at:</span></span></b><b><span style="color: rgb(255, 153, 0);font-family:Arial;font-size:85%;" ><span style="color: rgb(255, 153, 0); font-weight: bold;font-family:Arial;font-size:10;" ><br /><a href="http://www.harriete-estel-berman.info/upcomingevents.html" target="_blank">Find out about my <span style="font-weight: normal;">Upcoming Exhibitions, and Publicity at: </span></a></span></span></b><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" ><a href="http://www.harriete-estel-berman.info/upcomingevents.html" target="_blank"><span style=";font-family:Times New Roman;font-size:100%;" ><span style="font-size:12;">www.harriete-estel-berman.<wbr>info/upcomingevents.html</span></span></a></span></span></p> <p><span style=";font-family:Arial;font-size:85%;" ><span style=";font-family:Arial;font-size:10;" > </span></span></p> </div> </div> </div> <p><span style=";font-family:Times New Roman;font-size:100%;" ><span style="font-size:12;"> </span></span></p> <div class="TVBY0b"><b>2 attachments</b> — <a href="http://mail.google.com/mail/?ui=2&ik=cac0718b5b&view=att&th=11c29e5e0550e4e9&disp=zip">Download all attachments</a> </div><table class="Dva3x"><tbody><tr><td class="kVqJFe"><span id=":w2"><a target="_blank" href="http://mail.google.com/mail/?ui=2&ik=cac0718b5b&attid=0.1&disp=attd&view=att&th=11c29e5e0550e4e9"><img class="xPxtgd" src="http://mail.google.com/mail/images/doc.gif" /></a></span></td><td><b>PGHANDOUTV3.2008.doc</b><br />52K <span id=":w1"><a target="_blank" href="http://mail.google.com/mail/?ui=2&ik=cac0718b5b&attid=0.1&disp=vah&view=att&th=11c29e5e0550e4e9">View as HTML</a> <a target="_blank" href="http://mail.google.com/mail/?ui=2&ik=cac0718b5b&attid=0.1&disp=attd&view=wtatt&th=11c29e5e0550e4e9">Open as a Google document</a> <a href="http://mail.google.com/mail/?ui=2&ik=cac0718b5b&attid=0.1&disp=attd&view=att&th=11c29e5e0550e4e9">Download</a> </span></td></tr></tbody></table><table class="Dva3x"><tbody><tr><td class="kVqJFe"><span id=":w4"><a target="_blank" href="http://mail.google.com/mail/?ui=2&ik=cac0718b5b&attid=0.2&disp=attd&view=att&th=11c29e5e0550e4e9"><img class="xPxtgd" src="http://mail.google.com/mail/images/pdf.gif" /></a></span></td><td><b>PGHANDOUTV3.2008.pdf</b><br />38K <span id=":w3"><a target="_blank" href="http://mail.google.com/mail/?ui=2&ik=cac0718b5b&attid=0.2&disp=vah&view=att&th=11c29e5e0550e4e9">View as HTML</a> <a href="http://mail.google.com/mail/?ui=2&ik=cac0718b5b&attid=0.2&disp=attd&view=att&th=11c29e5e0550e4e9">Download</a> </span></td></tr></tbody></table>Nancy Moskovitz, artisthttp://www.blogger.com/profile/13451016376420022211noreply@blogger.com0tag:blogger.com,1999:blog-2476433008226676223.post-34482987450432614002008-09-03T16:51:00.000-07:002008-09-03T16:54:40.687-07:00Another Recommended PrinterTwo artist friends just heartily recommended <a href="http://www.modernpostcard.com/">http://modernpostcard.com</a><br />While postcardpress of an earlier post included linen envelopes, this company includes design services if needed.Nancy Moskovitz, artisthttp://www.blogger.com/profile/13451016376420022211noreply@blogger.com0tag:blogger.com,1999:blog-2476433008226676223.post-18130463192206973732008-09-02T09:59:00.000-07:002008-09-02T10:07:12.336-07:00Another Must for the List<a href="http://www.snagmetalsmith.org/.doc/pg/10025">SNAG</a> stands for Society of North American Goldsmiths, but the information is for all artists in business. http://www.snagmetalsmith.org/.doc/pg/10025<br />The home page lists what's available. All free. Tips, forms, contracts, model release, consignments, resources for legal advice, fundraising, checklists......the list goes on.Nancy Moskovitz, artisthttp://www.blogger.com/profile/13451016376420022211noreply@blogger.com0tag:blogger.com,1999:blog-2476433008226676223.post-64456257916556064002008-09-01T09:32:00.000-07:002008-09-01T10:06:11.794-07:00Ordered Greeting CardsHere's the route to my greeting card order from <a href="http://postcardpress.com/">postcardpress.com</a><br /><br />After receiving an email for incredible pricing from <a href="http://overnightprints.com/">overnightprints.com</a><br />I tried to design a greeting card. (I am thrilled with my business cards from them by the way.)<br /><br />In the end, I let it go because there was no way to eliminate their logo from the back of the card. Deal breaker for me; maybe not for you.<br /><br />I looked into some other recommendations which were very expensive.<br /><br />Postcardpress is moderately priced. Their site is easy to navigate. They offer a design service which I did not use. Instead I opted to upload my own file. They accept many types of image files.<br /><br />Worth noting...they want the files in rgb and convert to cmyk themselves. RGB is what we use for desktop printing and web images, so it is the default choice for most of us image amateurs.<br /><br />What I did was design the card in Microsoft Publisher's free 90 day trial version. (There's an hour of your life in the download and installation process.)<br /><br />Turns out the best thing to do...preferably not at 2 am... is to design on the page 2-3 spread of Publisher's a quarter fold card. Then you can save that double page as a jpg or png making sure to choose highest possible resolution for printing as you save. What you end up with is the outside front and back of your card in just one saved image.<br /><br />Then you can upload your image.<br /><br />This worked out better than saving the front and back of the card separately because any aligning and rotating is already done.<br /><br />Fingers crossed. I'll keep you posted.<br /><br />Tip: When deciding how many cards to order, check the shipping cost. Shipping was the same for 250 cards as for 100 cards. That made ordering 250 an even better deal.<br /><br />p.s. Feel free to jump in with a better or different approach.Nancy Moskovitz, artisthttp://www.blogger.com/profile/13451016376420022211noreply@blogger.com0tag:blogger.com,1999:blog-2476433008226676223.post-63018046325476938232008-08-26T12:24:00.000-07:002008-08-26T12:28:26.053-07:00Adding Linda BlondheimI compiled the original list for an art marketing seminar. There is soooo much info available now!<br />Here is <a href="http://lindablondheimartnotes.blogspot.com/">Linda Blondheim's Art Notes</a>. Sometimes she posts on painting, but the past few have been great on marketing.Nancy Moskovitz, artisthttp://www.blogger.com/profile/13451016376420022211noreply@blogger.com0tag:blogger.com,1999:blog-2476433008226676223.post-47843890126319146402008-08-13T13:07:00.001-07:002008-09-15T10:16:01.042-07:0010 Art Marketing Resources<span id="fig2" style="font-size:100%;"><b id="fig20">10 Marketing Resources for Artists</b></span><br /><b id="rl6e"><i id="rl6e0">Each of these will lead to many more resources for you</i></b> <ul id="gspp0"><li id="gspp1"> Jack Canfield's (author of Chicken Soup for the.... series) his book - </li></ul> The Success Principles <a title="http://www.thesuccessprinciples.com/store_the-success-principles-tsp.php" href="http://www.thesuccessprinciples.com/store_the-success-principles-tsp.php" id="kv1m">http://www.thesuccessprinciples.com/store_the-success-principles-tsp.php</a> *you can get a lot of free info just on amazon <ul id="gspp2"><li id="gspp3">Seth Godin - marketing guru - anything he writes...</li></ul> his blog <a title="http://sethgodin.typepad.com/" href="http://sethgodin.typepad.com/" id="l7bc">http://sethgodin.typepad.com/</a>...squidoo page <a title="http://www.squidoo.com/seth" href="http://www.squidoo.com/seth" id="s6c4">http://www.squidoo.com/seth</a> <ul id="gspp4"><li id="gspp5">Bruce Baker - website <a title="http://www.bbakerinc.com/" href="http://www.bbakerinc.com/" id="ajn_">http://www.bbakerinc.com/</a> - CDs geared for art festivals, but really anytime you interact with a customer - think yes!</li></ul> <ul id="gspp6"><li id="rl6e2">Clint Watson - builds and markets artist websites on his parent site</li><ul id="s.o3"><li id="s.o30"> his blog <a title="http://www.clintwatson.net/dataviewer.asp?keyvalue=126&page=Blog" href="http://www.clintwatson.net/dataviewer.asp?keyvalue=126&page=Blog" id="e1v3">http://www.clintwatson.net/dataviewer.asp?keyvalue=126&page=Blog</a></li></ul></ul> <ul id="gspp8"><li id="gspp9">Emptyeasel.com - <a title="http://emptyeasel.com/" href="http://emptyeasel.com/" id="elos">http://emptyeasel.com/</a> painting tips, selling art online, SEO</li></ul> <ul id="gspp10"><li id="gspp11">Barney Davey - <a title="http://www.barneydavey.com/" href="http://www.barneydavey.com/" id="h-fj">http://www.barneydavey.com/</a> art print issues</li></ul> <b id="s7w8"> </b><ul id="zz8e"><li id="zz8e0"><b id="zz8e1">Alyson Stanfield - free art marketing salon <a title="http://www.artbizconnection.com/" href="http://www.artbizconnection.com/" id="uqm5">http://www.artbizconnection.com/</a></b></li></ul> articles archive <a title="http://www.artbizcoach.com/dothis/archive.ht" href="http://www.artbizcoach.com/dothis/archive.html" id="sec4">http://www.artbizcoach.com/dothis/archive.html</a> teleconferences, classes, free marketing resource - specific how to <ul id="bs8d"><li id="bs8d0"> from Katherine Tyrell <a title="http://www.squidoo.com/artbusiness" href="http://www.squidoo.com/artbusiness" id="no2b">http://www.squidoo.com/artbusiness</a></li></ul> <ul id="psof0"><li id="psof1"><a title="http:prweb.com" href="http://prweb.com/" id="x7ev">http://prweb.com</a> offers help (free) with writing a press release and a distribution service (not free) </li></ul><ul id="psof3"><li id="u_aj">Blogger's Guide to Search Engine Optimization<a title="http://www.seobook.com/bloggers" href="http://www.seobook.com/bloggers" id="cd9-"> http://www.seobook.com/bloggers</a> </li></ul> <b id="z10h">Publish your own portfolio or book</b> at <a title="http://www.blurb.com/" href="http://www.blurb.com/" id="kz-h">http://www.blurb.com/</a> or at <a title="http://www.lulu.com/" href="http://www.lulu.com/" id="lp58">http://www.lulu.com/</a> Robin Maria Pedrero and Elizabeth St.Hilaire Nelson's book at <a title="http://www.lulu.com/browse/book_view.php?fCID=3351721" href="http://www.lulu.com/browse/book_view.php?fCID=3351721" id="yta5">http://www.lulu.com/browse/book_view.php?fCID=3351721</a> Duane's Keiser's book <a title="http://www.blurb.com/bookstore/detail/101811" href="http://www.blurb.com/bookstore/detail/101811" id="wyyt">http://www.blurb.com/bookstore/detail/101811</a> <i id="td5-"><b id="td5-0"><span id="td5-1" style="font-size:100%;">p.s. Google is your best friend</span></b></i> <ul id="nmmu0"><li id="nmmu1"><a title="http://www.google.com/webmasters/" href="http://www.google.com/webmasters/" id="xfkm">http://www.google.com/webmasters/</a> </li><li id="r.ub">google analytics <a title="http://www.google.com/analytics/#utm_campaign=en&utm_source=en-webmaster_central&utm_medium=et" href="http://www.google.com/analytics/#utm_campaign=en&utm_source=en-webmaster_central&utm_medium=et" id="y7ro">http://www.google.com/analytics/#utm_campaign=en&utm_source=en-webmaster_central&utm_medium=et</a> </li><ul id="r.ub0"><li id="r.ub1">Find out where your viewers come from, how many, which search words do they use</li></ul><li id="ngxe">Set up a google alert for your own name</li><li id="upa7">you tube videos about search engine optimization for your web site and blog <a title="http://www.youtube.com/watch?v=XEF9Ia1HmSk" href="http://www.youtube.com/watch?v=XEF9Ia1HmSk" id="dts2">http://www.youtube.com/watch?v=XEF9Ia1HmSk</a> </li></ul>Nancy Moskovitz, artisthttp://www.blogger.com/profile/13451016376420022211noreply@blogger.com0